Showing posts with label platform building. Show all posts
Showing posts with label platform building. Show all posts

Thursday, May 18, 2017

The Failures of Social Media Marketing (or You Don't Have to Have a Twitter Presence to Be a Writer)

Big Brother is watching you. No, not Big Brother. Big business. Well, some might suggest Big Brother is too. Not to mention all your friends, family, Twitter pals, Facebook foes, potential employers, potential girlfriends, etc., etc., etc. The digital eye is lidless and can spread its focus with near-omniscient precision like Sauron leering down on his hapless minions from Barad-dûr.

This blog article is inspired to a greater and lesser extent by two of the most recent books I have read: All the Light We Cannot See by Anthony Doerr and The Circle by Dave Eggers. After a personal marathon of genre fiction—mostly fantasy and science fiction with the occasional thriller mixed in for good measure—I felt the call to return to my roots as a literature major and tackle some modern literary fiction from two of today’s most influential writers.

Here is a quick rundown of each:

All the Light We Cannot See (Anthony Doerr-2014)
Amazon scores: 26,621 reviews
5 stars= 72%
1 star= 2%
This incredible WWII novel is a modern literary powerhouse. Not only was it the victor for the 2015 Pulitzer Prize, it saw sweeping success in the mainstream, staying atop the bestseller list for 118 weeks. For months I could hardly go anywhere without seeing it on a bookshelf or hearing someone exhorting its merits. Books seem to call to me in this way, and I decided at last to succumb and discover for myself if the hype surrounding this instant-classic was deserved.

In short, it is.

All the Light takes on an ancient topic: war. Even more specifically it re-examines the exhausted setting of WWII which has played host to so many books and movies I was skeptical that a fresh take on this subject was still possible. Not only did All the Light prove my preconceptions wrong, this incredible novel made it clear that even while tackling the most overused settings it is still possible to create something beautiful, fresh, intriguing and successful.

All the Light is the story of a blind girl, Marie-Laure, in the midst of occupied France. Thrust into a rapidly crumbling world without the benefit of her sight, Marie-Laure struggles to cling to the anchors that have kept her dark existence grounded: her father, her books (in braille), and the familiar streets of her corner of Paris, a detailed model of which her father tediously constructed so she could learn the city layout with the touch of her fingers. As this carefully controlled world shatters around her, the reader simultaneously learns the story of Werner, a German orphan whose virtuoso understanding of radio technology shoves him unwillingly to the front lines of battle to perform a grim and haunting duty for the Nazi war effort.

As the war progresses the two characters’ stories spin in ever-tightening concentric circles until both plots whirl together into a frightening, surprising and dramatic crescendo at the book’s conclusion.

At this point you are probably wondering how a novel set in war-torn 1940’s Europe ties into my original thesis about the shortcomings of social media and the discomfort engendered by this hyper-information age.

Anthony Doerr, Boise native and now official writer-in-residence for the state of Idaho, was virtually unknown before the publication of this novel and found this incredible success with no Twitter presence. That’s right. Though he does have a website and a Facebook page (both of which, it appears, are a response to his success, not the cause of it) Doerr has no Twitter account, one of the classic pillars of any modern author's platform. Let me repeat: 

Anthony Doerr found major mainstream literary success without Twitter!

There has always been something slightly uncomfortable for me about social media. I was a latecomer to Facebook (not joining until 2011, long after most of my friends) and was even more tardy to Twitter, which I did not start using until January of this year. Even now I harbor many misgivings about the effect such cybersocial vehicles have on our culture. While they have greatly enhanced the flow of global information and opened the possibility of success for independent authors and self-publishing models exponentially, they have also created the ultimate platform for hate and anonymous negativity to diffuse throughout the globe. Such vehement cruelty is the hilt of the wedge driven between opposing factions of our world, and (in my opinion) one of the most efficient weapons that has led to the erosion of civil discourse in modern society. Of course, it would be hypocritical for me not to acknowledge my own reliance on social media platforms to promote an article criticizing the very same platforms.

But I digress....

This idea, that there is something toxic undermining the benefits of social media, brings me to the second book I wish to discuss, The Circle by Dave Eggers.

The Circle (Dave Eggers- 2015)
Amazon scores: 3,151 reviews
5 star: 28%
1 star: 11%
Regular followers of my blog may recall that I have mentioned Dave Eggers several times in recent months. As I earlier attempted to elucidate, I'm filled with simultaneous frustration yet profound admiration for Eggers as a writer and a literary figure. I struggled with his 2000 memoir A Heartbreaking Work of Staggering Genius. The brilliance of this breakthrough book is without question but its convoluted style makes reading it a dizzying exercise in patience and focus. On the other hand, I admire Eggers deeply for his creation of 826 National, a rather brilliant non-profit whose primary function is to promote reading and writing skills among children (one of my primary goals also). In addition, I can’t help but feel a measure of hero worship for him for founding McSweeney’s, now largely regarded as one of the top literary journals in the world. Eggers' impact on modern literary writing goes without saying.

When I saw that Eggers' latest novel, The Circle, was being adapted into a movie starring Tom Hanks and Emma Watson, I was intrigued and decided it was past time to give his work another chance.

First of all, let me say I was pleased to discover that The Circle had none of the over-written trappings of A Heartbreaking Work of Staggering Genius. Instead it is very accessible and readable novel. In fact, it feels more like garden-variety dystopian science fiction of the near-future variety than his usual hyper-intellectual literary fiction. The Circle takes the mores laid out by books like Fahrenheit 451 and 1984 and translates them into the modern vernacular.

In essence this novel is about the dangers of social media gone awry.

In the novel, a mega corporation called The Circle (basically an amalgamation of Google, Facebook, Youtube and Twitter) has come to be so powerful that it begins to infiltrate into every detail of people’s private lives. Politicians are pressured to become transparent (wearing high resolution cameras at all times so that constituents have 100% access to all meetings, dealings, votes, etc). There is a hyper-focus on social media participation, leading everyone to spend most of their time writing “zings” (essentially tweets) about nearly every mundane daily task. Eventually the company becomes so pervasive they begin promoting programs they claim could eliminate crime and vastly improve healthcare, like implanting tracking chips in children to make them traceable for life and thus eliminate kidnappings, or creating wearable bio-monitors that chart and give unlimited global access to everyone's person’s health 24 hours a day, 7 days a week, 365 days a year.

Eggers’ own discomfort with the inauthenticity of social media communication is clear both in the novel and in his own actions, but he offers no workable solution. Instead he seems to conclude this movement towards an entirely social-cyber existence is inevitable. Things have progressed so far, the novel suggests, that this dystopian society where nothing is private and every personal detail is completely available to everyone is the inevitable and inexorable conclusion of this digital age we have created.

As mentioned, Dave Eggers has a relatively minor presence on social media. Here is yet another wildly successful novelist who does not have a Twitter account. Of course, it should be acknowledged that having become rather famous before the advent of Twitter or Facebook, Eggers had a distinct head start from the rest of us still on our quests to promote our work. However, his lack of social media presence combined with his chilling and terribly realistic portrayal of the potential consequences of our information-dense cyber reality forms a clear thesis that our ushering-in of an age where information is increasingly syndicated in unprecedented ways comes at a terrible cost: the death of uniquely personal and authentic experience.

Social media is a great tool, but as with any tool it can be misused. Many modern voices pressure today's aspiring writers to participate heavily in social media promotion: you must have a platform! Perhaps they're right. Perhaps the only way us not-yet-broadly-known writers can raise our voices above the ambient noise is to stand upon the digital platforms and project our voices into the cosmos. Or perhaps this is just a myth promoted by those in charge of constructing The Circle.
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I am in-debted to my readers. Without people to endure the words on my pages, I will vanish like the dodo. If you liked this post, feel free to comment below. If you didn't like it, feel free to comment below. I'll be your friend forever if you consider signing up for my weekly newsletter. You'll get a once-a-week update on my posts and NOTHING ELSE! No spam, no selling your email to third parties. Okay, if I ever get around to publishing one of these numerous books I've been working on, I might send out an email letting you know about that, but that's it! In the meantime thanks for reading.

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All writing is the original work of Brian Wright and may not be copied, distributed, re-printed or used any form without express written consent of the author. Find out here how to CONTACT me with publishing and/or use questions

Sunday, February 5, 2017

WRITING YOUR NOVEL: Part 4- Life as a Cyborg (The Author's Platform in Today's Age)

Gear up, writer, you are about to become part machine....

Your book is written. Editing nearly complete. You are now ready to publish that masterpiece destined to top the New York Times Bestseller list.

Or are you?

digital you
You are not just a human but a digital entity too
Welcome to part 4 in my blog series about the process of writing a novel. So far we have explored the idea of pre-writing, laid out a survival guide for conquering your first draft, and offered you a metaphorical machete to slash and burn your way through the editing process. Before we move on to publishing there is something we need to talk about that, hopefully, you have already started in one form or another.

The author's platform.

Ugh. When I first encountered the prospect of creating my platform, I nearly choked on the staggering amount of work laid before me. The concept of an author's platform, at least in its modern iteration, is relatively new. In the past, writers focused on writing, and when the time was right submitted their work to a publisher who did most of the marketing for them. Maybe their publisher sent them on a book tour. Maybe they convinced someone important, like a book reviewer for the LA or New York Times, to publish a critique.Then boom! The book was on its way to glory.

These days things are different. The rise of social media and self-publishing have changed the way books reach the masses, and altered how we as writers must market ourselves in order to stand out among the myriad voices simultaneously shouting for attention. It is daunting. Stepping forth onto a media platform such as Twitter, the sheer volume of people calling themselves writers is staggering. You start to sound just like the others, "Fantasy novelist, coffee lover, please buy my book!" We all try to convince each other that our book is great and original. Some of us (hopefully you, hopefully me) are right.

Here's the curse of self publishing. It's called the "Friends and Family 50." What it means is that, sure you can self-publish your book on Amazon and theoretically your book is easily available to the biggest market we as of yet know of: the world. Most likely, however, given the other 10,000 books whose synopses sound startlingly to yours, you will probably only sell around 50 copies to your friends and family. Fifty copies is not enough to support you. Its barely enough to pay for a single day of hard work. Perhaps some of these writers had a story idea in their head and they just wanted the pleasure of being to label themselves an author. For them selling 50 books sounded great. If that's you, then don't worry. But if you were hoping for more, then you better have an audience. And that precisely what the author's platform is.

The title of this blog post comes from a great book on this very topic by Kristen Lamb called Rise of the Machines: Human Authors in a Digital World whose concept I found intriguing. Lamb explains the process of building your platform far better than I can here in this limited space. Here is an excerpt from her synopsis on Amazon: "The new author in today's publishing world is a cyborg of sorts—part human, part machine. The machine part allows us to compose series of words, copy them, email them, and then send them across the globe with a push of a button. We can research faster and more accurately than ever before. We can communicate with people all over the planet real-time and virtually for free. The new power technology has given writers has made us, in effect, superhuman."

There is a bevy of information out there about building a platform. Buy this book, or another, and read about it. I suggest, as always, using multiple sources for your research. But to sum up, if you want to sell books to more than just your friends and family, you need to get connected on social media, build an author website/blog and fill it with great content, start a mailing list and get people to sign up. (By the way if you want to sign up for mine, I will love you forever!). Your platform is an engrossing thing, and can be as multifaceted as you allow. It can also include things like getting involved in writer's groups, writer's conferences, volunteering for literacy outreaches. Anything you can dream up that allows you to get your name, your ideas, and your brand out there.

But how important is this platform business? Is it still possible to succeed without it? Sure it is. Taking the traditional approach to publishing (i.e. getting an agent and being published by a professional publisher) is still possible without spending countless hours on a platform. But even if you are focused on going this route, why neglect the marketing, the exposure and the potential to reach new audiences that platform building provides? Every little bit will help you become the most successful writer you can be. And judging by the many self-published writers on Amazon who have one or two reviews of their books, we all need all the help we can get.

So go out, become part flesh, part digital being. And sell those books!

As always, thanks for reading. If you enjoyed it, found it useful, or just plain want to hate on me, consider commenting or signing up for my weekly mailing list. Not only will I love you forever, but I will reciprocate by reading, signing up for and actively commenting on your blog as well. I blog about everything from the novel writing process to the Fountain of Youth and more.

Read Part 3 of this blog series: Slash and Burn- Turning Your Brick into a Book

All posts in this blog series:

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All writing is the original work of Brian Wright and may not be copied, distributed, re-printed or used any form without express written consent of the author. Find out here how to CONTACT me with publishing and/or use questions